All in for Alpena generates over $45,000 to support small businesses

Funds will be used to provide relief to Alpena businesses impacted by covid-19

The All in for Alpena Small Business Relief Grant committee has announced the program raised over $45,000 from 150 donors to support small businesses impacted by COVID-19. The committee received 32 applications. All applicants received an award of varying amounts. 


“We extend our gratitude to the 150 businesses and individuals that contributed to All in for Alpena,” said Jennifer Calery, program director. “Thanks to your support, 32 businesses in our community will receive much-needed funding to cover expenses incurred during the shutdown and as they transition to reopening.”


All in for Alpena grants will be used to cover typical operating expenses, COVID-19 related expenses such as PPE and to provide cash flow to stabilize businesses as they transition to reopening. 


“Target played a small role in this process and is grateful for the leadership Jennifer and her nonprofit committee demonstrated in helping the many small businesses in our community,” said Mike Mahler, Target Alpena Director of Economic Development. “I would also like to thank the 150 donors that helped to preserve the 243 jobs represented by these grant recipients. Thank you to team at the Community Foundation for Northeast Michigan (CFNEM) for their support in making all of this happen. This entire process further demonstrates why Alpena is such a great community – always willing to step up and help when there is a need.” 


The All in for Alpena Small Business Relief Grant committee was established from several Alpena based nonprofit organizations that volunteered their time to manage the application and award process to give back to the businesses that have supported them throughout the years.


“This program provided an opportunity for our community to come together to recognize local businesses for the economic and cultural value they bring to Alpena.” said Calery. “I am proud of the work the committee members put in to manage and administer this program. Our success would not have been possible without the widespread support we received from so many businesses and individuals.”  

32 Small Businesses Received Awards from the All in for Alpena Program

(Program recipients in alphabetical order)

Better Living Massage Center

Cabin Creek Coffee

Clem's Bait and Tackle 


Crossroads Auto Rental

Downtown Scoops

Emery Enterprises

Family Enterprise 

Flowerland Designs 

Freiers Pizzeria 

Fremont Catering 

Glitz & Glamour

Goodies Vintage Tea Shop 

Great Lakes Divers

Joel's Guitar Shop 

K-otic Games

Latitudes Tavern 

Len's Lift Truck 

Little Bit of Everything LLC 


Muddy Paws

Myers's Furs & Fashions 

North Country Candy & Gifts 

Parallel 45 Books & Gifts 

Rusty Petunia's

Studio Rubedo

The Alpena News 

The Black Sheep 

The Court Yard

The Fresh Palate

The Local Basket Case

The Style Wherehouse